Information Architecture & User Experience

Every website starts with a wireframe. Our UX experts provide detailed blueprints for high-performance websites.

Audience specific content
Website conversions with information architecture and user experience
Usabily and performance improvement with proper layout

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The Key Elements of Information Architecture & User Experience


Proper navigation with appropriate content makes a website smooth and provides seamless
buyer ourney for target audience. This is attained through wireframes that depict user profiles
and makes it user friendly for customers.

Defining Your Business User Persona

An incredible site client experience begins with knowing who your visitors are on a more personal level. Rather than just envisioning clients as potential conversions, creating a fictitious user who is illustrative of your intended interest group with their own name, background, skills, age, education level, and what stage they use to get to your site can give huge profits to a business. The motivation behind client persona research is making sense of what your guests' objectives are when visiting your site.

Listing off a well-ordered process on how a client persona would explore your site and discover the data they're searching for will give bits of knowledge into planning a user-friendly site. A client persona that reflects your intended interest group will give you an understanding of all that you must think about your visitors, from how to outline wireframes to where to place content for the audience it is intended to serve.

Designing a Wireframe for Your Business

Creating a professional website without sparing enough time to construct a wireframe is a tedious task. A proper wireframe which not only tells us about the pages on a website but also about the placement of individual elements on a page is very crucial. We have to prioritize products or services for easy accessibility with pages of less importance placed deeper in the site's navigation.

Streamlining the Navigation Experience for Your Visitors

A characteristic, instinctive navigation on your site is practically identical to a basic, however useful attempt that clarifies your identity, what you can offer, and how to buy the products or services you are offering. With a organised site that has consistent navigation, guests will get to be distinctly comfortable and familiar with exploring your online business, which is the initial move towards picking up their trust, taking them back to the webpage, and motivating them to convert.

Regardless of how many products or services you have to offer, keep the site simple and easy to navigate to keep users engaged to your business. If your website is stuffed with content and offers too many choices to the visitors making it tough to choose and browse, they might go for a easily navigable competitor’s site. Similarly, navigation shouldn’t be cluttered in order to avoid losing potential customers.

Structuring Your Content Appropriately

Content plays an important role while trying to achieve tremendous results. The placement of your content should be in a way that visitors will be able to see it. Important content could be placed above the fold and on the left side of the page. This would grab attention of visitors ensuring that they don’t lose interest in your website.

In the meantime, having an excessive amount of content on a page can burden clients, making them uneasy about the authenticity of your site and making them leave. By sensibly adjusting your content to rest of the elements on your website pages, you can give valuable information that can influence potential clients toward a conversion.

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Where to find us

Cyfous Technologies Pvt Ltd

Rohini Building , Kazhakuttam,

Thiruvananthapuram, Kerala 695582

Phone no 1 : +91-7012874722

Phone no 2 : +91-9447376981


Send your queries to info@cyfous.com